Interzum 2017 – A great success for the new foam brand family
This May, EUPEN Foam Products presented its new family of brands for premium foam products at the Interzum trade fair in Cologne. The redesigned stand was the perfect stage for the new brands EUCABASE®, EUCASELECT®, EUCAFEEL® and EUCAVISCO®. When speaking to customers and other interested visitors, it quickly became clear that the new clarity in the product portfolio had been well received.
All new at Interzum
EUPEN presented a completely new face at the Interzum trade fair, from brands and brochures to images and even the location at the event. No wonder then that staff were looking forward to this convention with more excitement than usual. This excitement grew even more after it became clear that the introduction of the new brands EUCABASE®, EUCASELECT®, EUCAFEEL® and EUCAVISCO® had been a great success. Sales Manager Pascal Timmerman: “The new brand family gave a fantastic impression at Interzum. Everyone loved our new stand and brochures.”
New brand family excites international guests
As ever, there were plenty of languages being spoken at the EUPEN stand, from English, French and German to Spanish and Dutch. Just as well that all marketing material was available in different languages. The compact brochure detailing the four new brands went down particularly well in discussions with customers. It also allowed the EUPEN representatives to quickly show them the company’s wide range of premium products. The many international visitors showed great interest in the foams and heaped praise on the four new brands.
Vivid images for high-quality foams
The entire stand showcased the EUCABASE®, EUCASELECT®, EUCAFEEL® and EUCAVISCO® brands in vivid imagery, with the respective brands visualised alongside carefully posed models. This allowed EUPEN to give each brand the necessary space to present itself. The brand family also functioned as a whole, ensuring strong brand recognition. This creative imagery helped EUPEN bring more clarity to its wide range of premium products.